Monday, October 02, 2006

Customer I.Q.

I have learned, from my years in the wireless industry, that many customers make purchases well beyond what their intelligence can handle. They come in complaining that their cell phone doesn't have a dial tone, they use descriptors like "the thingy", or they bring in abused phones and swear that they just woke up one morning and their phone was in two pieces. Someone said it best when they said, "We run credit not I.Q." It's a good thing too or a bunch of folks would go home empty handed. "Sorry buddy, you don't qualify. Come back when you raise that I.Q. 100 points."

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